At PRIOR, reliability, quality and partnership are of the utmost importance. As an international business, specialized in lubricants for the after-market, we value our customers. We believe in the power of reliable quality and we invest in business relationships based on mutual respect.

Excellent customer service and sharing our knowledge about lubricants, innovations and the environment is meaningful and helps you to meet the ever-changing demands in the market.

PRIOR oils are produced in our blending factory in Holland which is one of the larger blenders in Europe with a richhistory of more than one hundred years. The Company has its seat in the surroundings of Rotterdam. The fillingcapacity is more than 80,000 tons a year. Our ingredients come from the well-known base oils and additive suppliersand meet all the requirements of leading OEM’S.

All processes in our factory are carried out according to procedures as stipulated in the ISO 9001(2008)-manual andcare for the environment is guaranteed by the ISO 14001:2004-certificate. Through OHSAS 18001 our factory meetsthe international requirements for safety management; occupational risks are managed effectively and arecontinuously improved. This means that our policy is aimed at meeting our customers’ requirements as much aspossible, without losing sight of aspects like security, health and environment. Throughout the production processquality assurance takes place through laboratory testing. This process begins with the supplied raw materials andsubsequently to blending, filling department and then to the expedition. Of course also all bulk cargoes are checked.With nothing left to chance, we can always assure that we supply a PRIOR product of consistently high quality, inaccordance with international standards

PRIOR oils are produced in our blending factory in Holland which is one of the larger blenders in Europe with a richhistory of more than one hundred years. The Company has its seat in the surroundings of Rotterdam. The fillingcapacity is more than 80,000 tons a year. Our ingredients come from the well-known base oils and additive suppliersand meet all the requirements of leading OEM’S.

All processes in our factory are carried out according to procedures as stipulated in the ISO 9001(2008)-manual andcare for the environment is guaranteed by the ISO 14001:2004-certificate. Through OHSAS 18001 our factory meetsthe international requirements for safety management; occupational risks are managed effectively and arecontinuously improved. This means that our policy is aimed at meeting our customers’ requirements as much aspossible, without losing sight of aspects like security, health and environment. Throughout the production processquality assurance takes place through laboratory testing. This process begins with the supplied raw materials andsubsequently to blending, filling department and then to the expedition. Of course also all bulk cargoes are checked.With nothing left to chance, we can always assure that we supply a PRIOR product of consistently high quality, inaccordance with international standards

Lubricating oil is an indispensable element for the engine to functioncorrectly. It’s impossible to imagine an engine without a fluid lubricating itsmoving parts.

Inside the engine, the oil circulates through an intricate system to reach notonly the pistons, but also the crankshaft, camshaft, and even theturbocharger, if there is one.

Oil performs different jobs within the lubrication system.

• It lubricates and protects against wear
• It disperses heat
• It cleans
• It disperses combustion impurities to keep sludge from forming in the oilpan or sump.

PRIOR is the brand of automotive lubricants and specialized products thathas just the right product for your car.

The most prestigious German automotive brands have certified PRIOR, theonly product that has the certifications Porsche, BMW, MB, and WW. Thismeans peak performance and absolute protection for your car’s engine.

Whether it’s for the latest sports car, a family SUV or a complex and costlypiece of machinery, at PRIOR you’ll find the right lubricant to guarantee Absolute Protection®.

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